the new in-salon service
that protects colour-treated hair


Have you been toying with the idea of getting your hair coloured, but the actual colouring process scares you? Then keep scrolling to learn about a new in-salon service that should quell your fears:

SMARTBOND by L'Oréal Professionnel!



SMARTBOND: added security for both you and your hairstylist

The most important thing to know about getting your hair coloured at the salon is that your hairstylist wants you to be pleased with the end result and have the most comfortable experience possible. Your hair's fibres can become sensitized from overusing hot tools or from previously dying your hair a different colour, so it's important to take precautions when getting your mane dyed a new shade. SMARTBOND lets your hairstylist safely colour your hair, giving you reassurance that you're in good hands. SMARTBOND helps strengthen broken bonds that already exist in your hair and also protects your locks during the bleaching and colouring process. Your hair's fibres will be healthy and the new colour will look bright and beautiful!


SMARTBOND: a 3-step process

The SMARTBOND in-salon treatment is a 3-step process. The best part about it is that your hairstylist doesn't have to change anything they normally do; they simply add SMARTBOND into the mix! The processing time can be kept the same, and they can use the bleach and hair dye of their choice, like a shade from the INOA range.


Step 1: Your hairstylist stirs the SMARTBOND additive into bleach or hair dye and then applies the mixture to your locks. They set a timer and let the colour process.


Step 2: The bleach or colour is washed out and then the SMARTBOND Pre-Shampoo is massaged into hair and left on for 10 minutes. The pre-shampoo is then rinsed out and washed with shampoo and conditioner, as usual.


Step 3: Your hairstylist will recommend that you use SMARTBOND Conditioner once a week at home after washing your hair with your normal shampoo. It will help strengthen your hair fibre even further so that your colour will stay vibrant for weeks!


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This premium service does incur an additional charge, but it's so worth it!

Call or visit Love Hair Brixton to book or for more information.

020 7738 4711  :